June 6, 2010

Important Tips for WWDC

So this year will be enormego’s second time attending WWDC. In fact, we get the privilege this year of attending the conference along with our team mates over at Mobclix! It’s going to be a great conference as always and we’re very excited to get it started. Last year was our first year attending, and we learned a lot from other people posting blogs, so I figured it would be a good idea to transfer some of that knowledge along with some opinions to keep people refreshed, moving and less annoyed through the whole thing. So, pick and choose the advice as you will. Some of it is based on our needs for the conference so it’s not always 100% written in stone.

  • Get your badge on Sunday to avoid the clusterf*ck that is Monday morning. You can head over to Moscone as late as 7pm on Sunday to pick it up.

  • If you’re planning on bringing your MacBook, be sure to bring your “extension cable”. Apple is very good at providing power strips in every few rows, but you don’t want to be the ass who takes up 3 outlets with your charging brick.
  • If you’re sitting in front of a power strip, be prepared to reach back, grab other people’s plugs and plug them in for them. 

  • Between sessions, WiFi is useless because of how saturated the network gets. The best thing to do is to plug into the wired network via the few areas that you can. During the sessions, less people are on, so WiFi becomes more usable again. We avoid all of this by using our Sprint MiFi cards. If you have a 3G/4G card, thats your best bet. But avoid…

  • AT&T. It was bad last year. You have a crapload of iPhones in one place sucking up the network and AT&T is not prepared to handle it. This year with the iPads, I can’t imagine it being much better. If you want to place phone calls/send text messages reliably, use a Verizon/Sprint device.

  • Try to avoid carrying a lot of stuff. Bring a backpack and keep it light. You’ll be doing a lot of walking and when you’re sitting in the sessions, there’s not much room to put a massive bag under your chair because people go in and out all the time. This is your generic travel advice though. Travel light.

  • The Keynote. Good luck. We lined up for the keynote around 9 last year and made it into an overflow room, but there were easily a thousand people behind us who didn’t make it in. Get in line early at Moscone or just have a good breakfast preparing for the week and then make your way over later to see the “State of ___” keynotes. These keynotes are pretty interesting and actually are jam packed with more surprises about less “jaw dropping” stuff that doesn’t make it into the main keynote.

  • Apple provides a basic lunch for you along with snacks and drinks, but good luck finding a seat. As soon as the last session ends, you’ll need to make it down to the cafeteria or you won’t get a seat.

  • Tweet the crap out of your location throughout the event. Let people know where you are, what you’re doing and what you’re doing at night. The biggest regret we have from last year is that we didn’t get to meet all of the people that we talk to all the time via Twitter and throughout our business.

  • Don’t “push yourself” to go to every single session. The sessions are long and the conference is long. You’ll kill yourself by Wednesday. Pick the ones that you really really want to go to and go to those refreshed, wide eyed and ready to learn. The few that you miss you can catch on iTunes.

  • Get to the sessions about 15 minutes before they start to ensure a decent seat and to find an outlet if you need it.

  • “Intro” really means introduction. Apple designs the intro sessions to be super dumbed downed. In fact, even some of the “Expert” sessions are a bit dumbed downed. That doesn’t mean the intro sessions are to be avoided though. Sometimes it’s good to have a starter overview of something that you know so you can see if you’re screwing up something easy. (We had a few cases of that last year.)

  • Invite people to dinner. The best time to meet up with people is at night and the parties aren’t very “good” for meeting people since they’re usually loud and extremely packed out. If you’re free at night, let people know that and tell them you want to get together for dinner.

  • Friday is usually cool down day. If you have to leave town early, you’re not missing much on Friday.

That’s all for now. If I think of some more, I’ll be sure to edit my post. Have fun at WWDC and if you want to meet up with us/grab dinner, shoot us a Tweet at @enormego and we’ll set it up.

Comments (View)
March 12, 2010

“iPhone Play” - March Meetup - Heartbeat + Mobclix

Here’s the slideshow and YouTube videos to go along with our talk at iPhone Play at Plug N’ Play last night.

Part 1: http://www.youtube.com/watch?v=tZZJK_FrZ_Y

Part 2: http://www.youtube.com/watch?v=hgd7KpgYIOc

Comments (View)
March 3, 2010

Heartbeat is now a Mobclix company!

Mobclix announced their acquisition of Heartbeat this week and we’re very happy to be working with them to make this all happen! We won’t bore you with a repetition of what you can read here and here. Instead, we’ll let our faithful (and new) users know the information they really care about. Here’s a short Q&A that we’ve come up with, if you have additional questions, you can ask them via Twitter.

What does this mean for existing Heartbeat users?
This is great news for Heartbeat users! With the support of Mobclix strengthening the product, Heartbeat users will receive better support, more features and overall just a much better product. Heartbeat’s feature set will be folded into Mobclix’s existing product offering and all Heartbeat users will be able to utilize the same great features that they always have.

What about my data in Heartbeat?
Several migration tools will be developed and released to make the transition as smooth as possible. We’ll be making sure that your data is kept safe and that your move from Heartbeat to Mobclix is as smooth as can be.

What new features are we getting?
Heartbeat currently leaves developers of free applications out of the loop as Heartbeat focuses on AppStore sales more than anything else. If you were one of those developers, you’ll be happy to know that Mobclix’s feature-set will be a huge help for you. You’ll be able to leverage the power of Heartbeat’s sales analytics and analyze it against your advertising performance to give you more information than ever before.

Overall, we’re very excited about the acquisition and we look forward to working with Mobclix to make this transition smooth and a great experience for our users!


Comments (View)
December 23, 2009

New App, Peek, goes live on AppStore!

Our first attempt at a “Twitter App” has finally gone live on the iTunes AppStore after a lot of going back and forth with Apple’s Review team. Peek is no ordinary Twitter app (there’s way too many already out there for that). Peek is a different approach to Twitter.

A lot of times, you don’t want to see everything on Twitter, just certain things. If you’re trying to keep track of certain subjects or topics, there’s no need to see the “full load” of your timeline. That’s where Peek comes in. If you only want to keep track of certain searches or phrases or even certain people, Peek lets you do that. You can even keep track of certain people without having to follow them. Peek pulls in all of your “peeks” and creates a much more focused timeline without the rest of your twitter clutter.

Try it out today! Click here to download “Peek” for the iPhone/iPod Touch.

Comments (View)

A week with Android: An iPhone Developer’s Experience

We’ve had the iPhone since day one, so AT&T’s network isn’t new to us.  It seems to be getting worse though, the last month, dropped calls increased, the 3G service disappeared, texts came through hours late, and sending a text usually took multiple tries.  Finally fed up, we decided to get ourselves Verizon phones.  This was pretty embarrassing for us, we’ve spent the last year and a half building our business specifically around the iPhone.  We love the iPhone and we tell everyone to get one.

We initially went to Verizon for the Motorola Droid, but were unimpressed. It was ugly, and the phone just didn’t feel “right”, we may be biased against sliders though. Overall the phone felt clunky, heavy and we weren’t too sure that it could survive the trauma of a parking lot drop, which is surprising as Motorola typically makes very rugged phones.  We took a look at the HTC Droid Eris (a repackaged HTC Hero), and it was a clear win over the Motorola Droid. It has a nice feel in your hand, the weight is just right and the phone feels solid. HTC’s SenseUI is very nice, and compared to the Motorola Droid’s stock Android UI, it wasn’t even a contest.  We pulled the trigger, and picked up a few Droid Eris phones knowing that it had inferior hardware to the Droid, and knowing that it was running Android 1.5 and not 2.0.  Sorry Motorola, but people do care about how things look, however, that’s another blog post.

Our Impressions

Android, with the HTC SenseUI, makes a great first impression.  You unlock the phone for the first time, and you’re shown a gorgeous Weather Widget, with the weather in your current location, imagine that (very annoyed iPhone’s weather app doesn’t get current location). Although, while the weather widget will tell you the weather for your current location, it doesn’t let you enter every city, only major ones, which is a really annoying issue. Eager to get the devices setup, we tried to get our contacts on the phone.  We all use Spanning Sync, to synch our calendars and contacts with our Google accounts, so they were already on the phone (which was very convenient).  However, also on the phone was every single person we’ve emailed since we had our Gmail accounts.  It took us two days to figure out how to fix this, here’s the text that was sent explaining this: “Finally figured it out: Go to People, tap the third tab (groups), hit the Menu button, tap ‘Sync Groups’, Uncheck ‘Sync all contacts’ and check ‘My Contacts’, then tap ‘Save’”.  Really Google? Why would this not be the default option!

One of our favorite features on Android is the “People” app.  Apple should “borrow” from this.  Android’s “People” app completely integrates your contacts with their social media presence.  I get to see all of my friends Facebook Status updates right under their name in the contact list and it even synchs my address book pictures with Facebook so I have pictures for every contact with a Facebook account. If I tap into them, I see all of their Facebook albums, Flickr albums, etc.  Here’s where it gets even cooler: Tapping into a contact, shows you everything on your phone about that contact.  You get to see recent phone calls, ongoing text conversations, emails, etc. It’s a very nice “portal” for your contacts and allows you to essentially see everything you need to know about the contact you’re currently looking at.

We also used our Google Voice accounts to make having two phones easier.  As everyone knows, Google Voice isn’t on the iPhone without jailbreaking, so we were definitely excited to get the Android app installed.  While the setup was a bit puzzling (you have to restart the app twice?), it wasn’t too bad.  After that, every contact called, every phone number dialed, was routed through Google Voice. It’s far from seamless though. The app seems to “hook” into calls as the device makes them and routes them through Google Voice’s VoIP servers. The device actually shows the dialed number as Google’s number and not the number you intended to dial. While it’s not that big of a deal, it’d be nice if it was more transparent and worked at a system level without you even knowing what’s going on. Then you stop and think about that for a second, “Did a third party app just hijack my entire phone?”.  Everyone has different opinions on this, and obviously people love the “openness” about Android, I however, am not one of them.  Yes, it warned me before I installed, but who reads those gigantic lists anyway?  I don’t feel very secure on the Android. Sure people will say “well you deserved it”, but any developer knows that a user just cannot be trusted. They hit “OK” without reading things all the time. A notice isn’t going to protect people from anything, especially not themselves. Given what Google Voice actually does, and how tightly integrated it needs to be, I’m just confused as to why it’s not built in at an OS level.

The Keyboard

The keyboard on the Android is very odd. The layout just seems a bit “off” and different than the iPhone, but that’s fine and you’d expect that going from phone to phone. It’s not always obvious that you’ve hit a “key” and it’s a bit laggy if you start to type fast. It has some nifty enhancements that the iPhone could benefit from. The best of all is that it gives you “choices” of words when it’s correcting you. The UI for this feature isn’t as nice as I think it could be, but the feature itself is awesome. Anyone who’s typed a certain word and ended up with “ducked” knows exactly how annoying the suggestion feature can be on the iPhone, so this was warmly greeted.  Another cool thing is that you can hold down a key to essentially emulate a “shift” key. This is nice when you don’t want to swap the keyboard (like you have to do on the iPhone) just to hit a question mark. The biggest problem with the keyboard is how small the keys are, especially the space bar. You have a tendency to hit the wrong key a LOT and thanks to the suggestion, you can usually get by, but its a bit annoying to deal with.

Using the Phone

There’s three small features the iPhone has that Android doesn’t have, they seem insignificant and most users probably don’t even realize they’re using them: but aren’t those the best features?

  1. Tap-to-Top
    • This is a feature that didn’t appear on iPhone until 2.0.  You tap the status bar, and in most apps, it scrolls to the top.  This is genius, especially in apps that contain a lot of data (Contacts, Safari, iPod).
  2. Bounce Scrolling
    1. All of iPhone’s scroll views have “bounce scrolling”.  If you’re not aware, “bounce scrolling” allows the view, or list, to slide past the top or bottom a little, and then slide back into place.  This seems like a “cool”, “pretty” feature that has no real value, but that couldn’t be further from the truth.
    2. It’s not until you don’t have it, that you realize why it’s there.  The scrollbar on mobile devices aren’t seen like they are on a computer.  They’re small and usually hidden under your fingers when you’re scrolling. The “bounce scrolling” provides great visual feedback to let you know there’s no more scrolling in that direction, since you don’t see the scrollbar hit to the top.  For the most part Android doesn’t do this; a few apps try, but fail to do it well.  When you scroll on Android, it just stops, and since the scrollbars aren’t very visible, you’re not sure why.  It’s very awkward, and I end up trying to scroll again until I realize why it’s not working.
  3. Navigation
    1. App navigation should not be based on physical buttons, this is very confusing. Every app navigates differently too, so standard buttons makes it weird and they don’t always “apply” to every app. On the iPhone, there’s a navigation bar thats present in just about every application.  There are obviously reasons to hide the navigation bar, and apps do, but for the most part, it’s necessary.
    2. Android relies on physical buttons to navigate the phone.  There’s a “back” button to go back, all the way at the bottom of the phone, why is this?  On a touch screen phone, my hands are positioned to navigate the screen, stretching my thumb to the bottom of the phone to tap a tiny button is very awkward.
    3. Android also has a physical “menu” button.  Again, this button is at the bottom of the phone, not easily accessible, and it’s not “obvious” that tapping that is bringing up more features for the view you’re not — not even the app, it’s specific to the view.  I’ve had the phone for a week, and I’m still having trouble getting used to this.
    4. To make everything worse, the “physical buttons” on the Droid Eris are touch sensitive. What is the point of having a physical button that gives no feedback? Seems like the touch screen could have done a better job, at least then you’d be able to see visual feedback of the button being pressed.

Putting it all together

Putting together those three points above, here’s the Android Browser vs iPhone’s browser.  Android’s browser is backed by the same rendering engine as iPhone’s Safari, WebKit.  Getting to the top of a webpage in Safari is simple, you tap the  top of the screen, and it slides up to the top.  Android? You’re forced to scroll the entire length of the page to get to the top.  Scrolling and zooming is very smooth on iPhone’s Safari, and when you get to the bottom of a page, it bounces up a little, then slides back down, clearly indicating there’s nothing left to scroll.  Android just comes to a sudden halt, which almost looks broken.  Here’s where it gets really confusing though: navigating the browser.  Here’s a real life example:  When I got the iPhone, a friend of mine picked it up, and instantly went right to ESPN.  He had no trouble doing this aside from asking what icon was for the browser.  The browser opens, and there’s the navigation bar, you tap the address bar and start typing.  There are back/forward buttons right there on the screen, you can stop/reload, it’s right in front of you.  That same friend, looking for a new Verizon phone, picked up the Droid Eris the other day, and started asking questions.  “How do I go to a website?”, quickly followed by “How do I go back?”.  You have to tap the “Menu” button to bring up the address bar and the back/forward buttons.  People are familiar with the address bar being at the top of the screen, which is why simply scrolling to the top on an iPhone, is so obvious and familiar to them. Despite that though, browsing the web on Android is miserable. It’s choppy, takes forever to load and things don’t just feel quick. On the iPhone I’m typically very inclined to Google something, it’s almost a joy. On Android, it’s painful. It shouldn’t be that way.

The Worst Part

Android is slow. I mean, really slow. We talked about this with a few people so far and they claim that it’s the device, but I refuse to believe that. The Droid Eris has better specifications than the first generation iPhone and it’s responsiveness doesn’t even come close. Waiting 1-2 seconds between button presses is expected. The UI on most of the apps is clunky and inconsistent as is. Add in the fact that that it’s nearly unresponsive, it just makes it a pain to get just about anything done. Verizon should add this to their Droid ads: “Droid does…everything slow.” I’m really hoping that in the coming months, Google is able to improve the speed of the OS through optimizations and updates. I’ve been told that Android 2.0 is much better in terms of responsiveness, but I haven’t had the pleasure of trying it just yet. People keep telling me to give it time, but that’s just absurd to me. Apple would have never shipped an iPhone if the interface was as unresponsive and slow as the Android is. The “it’s still new” argument is just an excuse. Get it together Google!

Wrapping Up…

Android does a lot.  It can do a lot more than the iPhone can, there’s no question.  Unfortunately, Android doesn’t do anything well.  Google spread themselves too thin with Android.  They should have created a core set of features, and made them awesome.  Instead, they put out an OS that looks like they jumped from feature to feature, without polishing anything.  Yes, Android can do everything the iPhone can do, and more, the catch is,  Android can not do everything the iPhone can do, as well as the iPhone can.  I don’t care if my phone can fly me to the moon, if it can’t dial a phone number without lagging, what’s the point of calling it a phone! The only thing Droid Eris does better than my iPhone, is hold a phone call, so that’s all I’ll use it for and that’s why we picked them up to begin with. My iPhone will continue to be my go-to phone for web browsing, texting, emails, and everything else except for calls. It’s actually pretty pathetic that we’ve been forced to this by AT&T, but being able to make phone calls is important to us (Go figure!).

I used the word “awkward” a lot, and that’s the best way to sum this up: Android is awkward, iPhone is polished. It sounds “fan boyish” to say, but it’s the absolute truth. Android has made us appreciate the iPhone 1000x more, but neither of us think that Google failed all together here. There’s a lot of room for improvement and I think that if Google fixes some of the colossal problems with the OS, it could be very interesting.

Comments (View)
November 23, 2009

The TechVi AppStore Interview

I sat down last Friday to speak with TechVi about the AppStore’s review process and the drama that’s surrounded it for the past few weeks as developers have begun loudly voicing their opinions on it (or just Tweeting loudly I suppose).

Watch the Interview Here (~8 Min)

Since it was a short interview and we didn’t really have much time to cover everything in detail, I wrote a follow-up article that will be released sometime this week. Look out for it.

-Saverio

Comments (View)
November 19, 2009

QuickShareIt 3.0 Beta

We’ve released an feature incomplete beta of QuickShareIt 3.0 due to some of the issues people are having on Snow Leopard, but mainly because what it lacks in features, it makes up for in speed and stability.

You can grab the beta now over at http://beta.quickshareit.com

Comments (View)
October 6, 2009

Long Island Coworking Space

As many of you already know, we’re a tech startup from Long Island, NY. We love Long Island. It’s a great place to live and since we’re close to Manhattan, we sort of get the “best of both worlds”. We work out of our own office and we have a lot of fun on a day to day basis; however, sometimes it’s nice to “talk shop” and interact with other companies just like us. We recently took a trip over to the Bay Area and hung out with MobClix in Palo Alto and we had a blast. LI doesn’t have that tech/start-up vibe. We’re jealous, we want it too.

It’s great to interact with other companies just like us. We can learn a lot and we can share a lot as well. There’s a lot of benefits that come out of it, and it’s something that should be explored.

After seeing IgnitionAlley launch and all of the excitement around it, I started to do a little research. Thanks to Wikipedia, Twitter and the Coworking Wiki, I was able to get a lot of information about the concept of “coworking” and how it was beneficial to startups like us and other people who normally work on their own. It’s a great idea and we’d love to have something like that around here.

That being said, we want to hear from anyone who likes the idea of a central startup center in the Long Island area. If there’s interest, we’d definitely like to explore it a bit further.

Let us know, and spread this blog post as much as you can. We really want to reach as many people who this would benefit as possible!

Update 10/8/09: Initialize is born! Read more about it here: http://blog.initializehq.com/

-Saverio

Comments (View)
August 21, 2009

F-MyLife Pro Reviewed on FOX News!

F-MyLife Pro was featured on FOX News’ special segment: “Tapped-In”, you can view the video below or by clicking here:

You can check out F-MyLife Pro for yourself on the AppStore:

Comments (View)
July 30, 2009

Awesome FML Review: “Perfect For Eeyore”


“f*ck my life!”

The guys over at iApplicate.tv just posted an awesome review of our F-MyLife app that we wanted to share. Check it out below, and thanks iApplicate.tv for the review!

Comments (View)
June 16, 2009

WWDC ‘09 Wrap Up

Well, we had a great time at WWDC 2009 and we learned a ton. Awesome people, awesome venue in an awesome city. Plus, we walked away with the newly announced 13” MacBook Pros. Unfortunately, we can’t really talk about a lot of the stuff. But…

  • Snow Leopard looks great, and we hope developers start to harness some of the great technologies made available. We know we will!
  • iPhone 3G S has some great features. Now if only if it were affordable to upgrade to…we’re looking at you AT&T.
  • iPhone OS 3.0 is almost here! We have a lot of great ideas for the new platform and you can expect to see them come to life this summer.

Overall the conference was truly worth the long trip across the country and we’re glad that we were able to meet such great people. Our last minute iPod Touch and Tweetie license giveaway also went over really well, so a huge thanks to everyone who played!

Comments (View)
June 5, 2009

Find us at WWDC 2009!

If any of our fellow developers or anyone else for that matter is going to be at WWDC ‘09, be sure to flag us down to say hello.

All three of us (Shaun, myself and the newest member of our team: Devin) are all going to be there.

Follow us on Twitter (@enormego) to find out the latest about our whereabouts and what we’ll be up to throughout the conference.

It should be a great time and we look forward to meeting everyone who we’ve had the pleasure of talking to this past year.

-Saverio

Comments (View)
June 4, 2009

Spread the News: Enormego is Hiring!

The time has come for us to bring on people to help us get more work done and launch some of our own products. To do that, we just added a great new section to our website covering every thing you need to know about working at enormego. Take a look at it here.

If you think you’d be interested in working with us, or know someone who would be, be sure to get in touch with us!

If anyone has any questions, you can comment here or email us at info@enormego.com

-Saverio

Comments (View)

F-MyLife Pro Skyrockets Up to #4 on iTunes

After only 24 hours on the AppStore, F-MyLife Pro was able to grab the #4 seat on the iTunes Top Paid chart.

The rest of the way up is going to be a tough journey as we’re battling with great apps like “The Sims 3”, “The Moron Test” and “Stick Wars”.

Check it out for yourself.

Comments (View)
June 1, 2009

F-MyLife Pro FINALLY Live On AppStore

The Pro version has no ads, and the following features:

  • Write your own FMLs
  • Post comments on FMLs
  • Share FMLs (Twitter / Email to a Friend)
  • Keep track of your Favorite FMLs
  • Moderate FMLs that aren’t public yet

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312715992&mt=8&s=143441

Get it now!

Comments (View)